for a new generation of chocolate connoisseurs — birth of a new chocolate brand

When the founder of Wired Magazine teamed up with an ex NASA engineer to create TCHO, they imagined the ancient food product inside a high tech retail experience on Pier 17.

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mapping out the tcho experience

For the elite connoisseur who has a little more time, there will be a 50 minute guided factory tour including a multi-media presentation and a new ritual for experiencing Tcho’s ‘taste taxonomy’ of chocolate.

credits
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Concept and art direction for interior design by Jamie Barlow and Nik Hafermaas, UeBERSEE
Graphic Identity by Susanna Dulkynis, Spiekermann Partners
Architectural buildout by Holey Associates
Production management by TCHO Corporation