Planet M: Media for the World
bertelsmann ag, world expo 2000, hanover, germany
planet m: media for the world
Because Bertelsmann was the biggest media company no one had ever heard of, they wanted to take the opportunity of the World Expo 2000 in Hanover to introduce the public to their important role in mass media.
Credits:
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Creative Direction of brand experience and pavilion, Graphic Identity, scenography,
Pre Show design, exhibition design by Nik Hafermaas and Lutz Engelke, Triad Berlin.
Architectural planning by Karl Karau, Triad Berlin.
Exterior Illumination designed in collaboration with James Turrell.
Production by Triad Berlin Projektgesellschaft 1999/2000.
